Not a word was spoken until about 12 seconds into the commercial, but then 22 words snatched my attention and held me captive for the remaining 78. I was ready to buy whatever they were selling though I wasn’t sure until the end–
An iPad Air.
Combining John Keating (Robin Williams) words in Dead Poet’s Society voiced over a beautiful montage of people, places and things, the ad shares how people are capturing and telling their stories using the device. It’s brilliant and inspiring.
It’s interesting to me Apple would choose to launch the new commercial during the NFL playoffs. “…poetry, beauty, romance, love, these are what we stay alive for” doesn’t exactly fit the stereotype of a hardcore football fan. But maybe that’s the point: few people are that one-dimensional.
Watch it below if you haven’t already seen it and tell me what you think. For convenience, I’m including the text alone below the video as well.
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We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for. To quote from Whitman, “O me! O life!… of the questions of these recurring; of the endless trains of the faithless… of cities filled with the foolish; what good amid these, O me, O life?” Answer. That you are here – that life exists, and identity; that the powerful play goes on and you may contribute a verse. That the powerful play *goes on* and you may contribute a verse. What will your verse be?
Do you have something inspiring you’d like to share? My friend Angie Ryg invited me to co-host “Inspire Me Monday” this week so if you’d like to write a post/have a post to encourage others, please link it at her site. (Scroll to the bottom of her kick off-post for details).